Poir Paul is ranked among the leading personalities of the art history of fashion. With new lines, developed in the first two decades of the twentieth century, it has to a modern era. It was not just a fashion designer for the avant-garde, but also a visionary and an entrepreneur, one who was willing to take risks, move into foreign territory and won a lot, but eventually lost everything.
Poiret began his career as a commercial apprenticeship, while sketching and drawing in his spare time. Madame Cheruit - which bought the fashion sketches of him - was presented to Jacques Doucet (1853-1929), who gave him the opportunity to learn the basics of haute couture while working in his study. There, he learned to design technology Doucet directly to the body, the method by which he maintained throughout his life. In 1899, Poiret had the task of designing the jacket Rejane a famous actress, and has caused a stir in his plan. When Poiret, has resigned because of conflicts with loyalty, Doucet, Poiret took the opportunity to develop his' Esprit Nouveau for the house of Worth, where he made two years before opening his own haute couture salon in 1903.
His fashion boutique, with its flamboyant and theatrical atmosphere models exotic designs, expressive and colorful, it has found support among the vanguard. Poiret designs were often used by his wife, Denise Boulet. In 1906, she appeared in one of his first, without corset dresses, and photographs taken in the 1910s with his show Greece a fine shirt of Los Angeles. Dressed in a costume inspired by the East, which was big on "Arabian Nights" event organized by Poiret Poiret "screen" coats and "Turks" harem pants were also an event of the media -. The scandal of the 1910-1911 season.
Poiret saw himself as an artist and considers the applied arts as part of a unified entity. He had an excellent understanding of how to highlight their ways through social events, their models were made public appearances, and was visited showed films of the fashion shows, books and projects implemented by Paul Iribe and Georges Lepape. All this was meant to illustrate not only his work but also to interpret fashion fashion in a free society and the arts. It is responsible for making the drawings Erte for him, and in 1911 collaborated with the painter Raoul Dufy (1877-1953) to design fabrics. These activities were very innovative, and his penchant for new businesses, established a factory with a designer perfume (Rosine, 1911), created a school of crafts and craft stores (Ecole Martine, 1911), and opened a design studio packaging (Collin, 1912).
His instinctive feel for the desires of its customer base feminine elegance, has become a great success and was soon the owner of the complex houses in the heart of Paris.
During the First World War, was Poir fashion house is closed and reopened after it difficult to adapt to new conditions. In 1925, he was in financial ruin, his company sold its art collection was auctioned in 1929 and his show was declared bankrupt.
